News Archive

  • If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.

  • Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.

  • The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.

  • If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.

  • Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.

  • With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.

  • With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.

  • Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an appealing logo for your business.

  • Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.

  • Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.

  • To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.

  • By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.

  • While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.

  • So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.

  • Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!

  • When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.

  • Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.

  • The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.

  • If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.

  • What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.

  • As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.

  • If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.

  • A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.

  • If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.

  • With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.

  • When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

  • Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.

  • Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.

  • In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough.

  • We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

  • Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

  • Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.

  • Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.

  • Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.

  • You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

  • Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

  • No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

  • As a marketing professional, you may have read an ebook or two before in your day. But the real question is: have you ever considered writing one?

  • While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.

  • How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

  • An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.

  • A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

  • How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

  • A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

  • When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

  • Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?

  • Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.

  • If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

  • How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

  • If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

  • 2018 will be here soon, and with it comes new innovations, strategies and marketing trends to help expand your network and grow your professional business.

  • If you’re the procrastinating type—or even if you’re not—we have seven last minute Christmas marketing ideas you can start taking advantage of today.

  • With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.

  • Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.

  • Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.

  • With technology, social media usage has also only gone up. Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.

  • Whether you're in the market or you've had the same job for years, preparing for an interview is never a bad decision. Here's how to sell yourself at your next job interview.

  • Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.

  • Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.

  • If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.

  • Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.

  • Humor has shown to be a valuable component of leadership, and actually makes you a better leader in your own life. So, let’s get cracking and let the good times roll.

  • For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.

  • How do you know when your website needs an update? Today we're going to find out. Let's take a look at how you can spot the five signs it's time for a website redesign.

  • When it comes to supporting local business, there's more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.

  • What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.

  • Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”

  • How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.

  • If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

  • Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.

  • Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.

  • With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.

  • Customer service can make or break a business. Just how influential is it, though? Today we're going to take a look at the power of great customer service.

  • What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.

  • Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.

  • There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.

  • Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.

  • There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.

  • How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

  • Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

  • This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

  • Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.

  • The business card is an important tool that's useful for companies and individuals alike. But just how powerful is the business card? Let's find out.

  • Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.

  • If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

  • With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.

  • Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.

  • How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.

  • Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

  • If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

  • If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.

  • How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.

  • Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world.

  • How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

  • After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.

  • This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.

  • What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.

  • Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way?

  • There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

  • Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved?

  • When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.

  • Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.

  • What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year.

  • Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base.

  • How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

  • This holiday season, don't let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.

  • How can your company get in on the popular #hashtag action? By using them to market your brand, of course! Check out these useful tips on how your business can use hashtags to its advantage.

  • This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.

  • In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.

  • Check out these five steps to choosing a domain name for your organization that will boost consumer engagement and drive traffic to your website.

  • For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers.

  • Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.

  • Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.

  • If your small business is interested in promoting itself through and gaining new customers, check out these tips and steps to creating an email marketing campaign.

  • Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.

  • When it comes to marketing, reaching as many people as possible can increase leads and customer turnout. One vital part of marketing is leveraging current marketing trends—and emoji are a current trend.

  • How can your Facebook marketing campaign be guaranteed to catch clients’ eyes? Check out these easy tips to find out how to maximize your business Facebook page.

  • If you’re still unsure about what you should avoid while marketing for your small business, check out these top categories.

  • The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.

  • Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.

  • How can your business take advantage of the guerrilla marketing phenomenon? Here are six ideas to get you started.

  • While logos exist literally everywhere in today’s society, they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.

  • If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go.

  • Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself?

  • Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.

  • Today, let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.

  • Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.

  • Today, celebrate our nation’s founding by marketing your business and growing your sales. Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.

  • When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: Flyers.

  • They say laughter is the best medicine, and for your marketing strategy, that just might be true. Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.

  • It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course.

  • If you’re struggling to create an effective landing page for your business, check out these top 10 super awesome tips.

  • You could hire a video company and pay tons of money to show off your business. Or, you could use these tips to make a professional looking marketing piece with video.

  • No two people are the same. Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign.

  • There are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan.

  • Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.

  • Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they’re done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.

  • Writing doesn’t have to be your strong suit to succeed at content marketing. Follow these tips to ensure that your content strategy is moving in the right direction.

  • Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission.

  • The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts.

  • There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.

  • Sometimes when you want to improve your marketing efforts, it starts from further back. Check out these productivity tips to help make sure you’re on top of your marketing game always.

  • In the days of marketing past, an elevator pitch was all the rage. Picture this—you hop in the elevator and have one chance to pitch your idea before the doors open and your prospect skips off into the sunset.

  • Many small businesses struggle to find an audience. Oftentimes it's because they haven’t been able to create a brand.

  • If your website doesn't have some sort of call to action, there’s a good chance you’re losing out on sales. Go on, tell your readers what to do.

  • Get in on one of the most effective ways to market yourself or your business.